Asked by Graciela Rodriguez on Jul 25, 2024
Verified
What is the most basic level of customer relationship marketing?
A) Transaction selling
B) Relationship selling
C) Account selling
D) Networking
E) Partnering/consultative selling
Customer Relationship Marketing
A strategic approach focusing on building and sustaining long-term relationships with customers for loyalty and repeat business.
- Identify the differences between multiple selling techniques, including transaction selling and relationship selling.
Verified Answer
HM
Harry McCannJul 25, 2024
Final Answer :
A
Explanation :
Transaction selling is considered the most basic level of customer relationship marketing, focusing on single sales rather than building long-term relationships.
Learning Objectives
- Identify the differences between multiple selling techniques, including transaction selling and relationship selling.
Related questions
What Is Social Selling? According to LinkedIn, What Can Social ...
In SPIN Selling, ________ Questions Ask About the Consequences or ...
Describe the Types of Questions Featured in SPIN Selling
Clearwater Hampers Is a Small British Company That Sells Luxury ...
Clearwater Hampers Is a Small British Company That Sells Luxury ...