What is the process of assigning a wide range of general attributes to members of a particular culture?

A) Xenophobia
B) Stereotyping
C) Pluralism
D) High-context
E) Ethnocentrism

Pluralism

A concept in sociology and political science that acknowledges a diverse society where multiple groups maintain their independent cultural traditions.

High-context

A communication style where most of the information is either in the physical context or internalized in the person, with very little in the coded, explicit part of the message.

Ethnocentrism

The belief in the inherent superiority of one's own ethnic group or culture.