Asked by Aznur Sazlin on May 14, 2024
Verified
What is the subset of classical conditioning that is closely associated with advertising techniques
A) social learning
B) evaluative conditioning
C) aversive conditioning
D) operant conditioning
Evaluative Conditioning
A process where the qualities of one stimulus become attributed to another through association.
Classical Conditioning
An educational process where two stimuli are consistently paired together, resulting in a response initially triggered by the second stimulus ultimately being triggered by just the first stimulus.
Advertising Techniques
Strategies and methods used by companies and marketers to promote and sell their products, services, or ideas to consumers.
- Explain the role of classical conditioning in advertising and fear responses.
Verified Answer
Learning Objectives
- Explain the role of classical conditioning in advertising and fear responses.
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