Asked by Krystina Edwards on May 12, 2024
Verified
What kinds of sociocultural concerns are raised in international marketing that go beyond promotion and advertising?
Sociocultural Concerns
Issues related to the social and cultural factors that influence individuals, communities, and societal norms and behaviors.
International Marketing
The practice of promoting and selling products or services across national borders.
- Analyze the impact of sociocultural factors on international marketing beyond advertising.
Verified Answer
MA
Marleni AlvarengaMay 17, 2024
Final Answer :
Understanding another country's culture is crucial to the success of any global marketing initiative. Students should be able to address several aspects of consumer behavior. Students might also raise brand and packaging issues, concerns in business relationships, and in business organization.
Learning Objectives
- Analyze the impact of sociocultural factors on international marketing beyond advertising.
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