Asked by Kericia Halliday on Apr 24, 2024
Verified
What type of synergy is Sam's Club achieving when it combines its retail warehouse store with an adjacent gas station?
A) Cost
B) Market
C) Rational
D) Technology
E) Management
Retail Warehouse Store
A type of retail store that combines aspects of warehousing and retail selling, often offering products in bulk or at discounted prices.
Adjacent Gas Station
A term potentially referring to gas stations located near each other, often in a competitive proximity to attract more customers through convenience.
- Grasp the idea of synergy alongside its assorted categories in commerce.
Verified Answer
SP
Shilvi PatelApr 30, 2024
Final Answer :
B
Explanation :
Sam's Club is achieving market synergy by combining its retail warehouse store with an adjacent gas station. This is because customers who visit the store for shopping may also fill up their cars at the gas station, thereby increasing sales for both the store and the gas station. It also helps attract customers who may not have visited the store otherwise.
Learning Objectives
- Grasp the idea of synergy alongside its assorted categories in commerce.
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