Asked by Krystal Phengsomphone on Apr 24, 2024
Verified
What was the name of the IBM initiative that began in 2008 to change the perception of the company?
A) Race Together
B) Let Girls Learn
C) Building a Smarter Planet
D) Connect the World
Building A Smarter Planet
An initiative or philosophy focused on utilizing technology and innovation to solve environmental and societal issues for a more efficient and sustainable world.
IBM
International Business Machines Corporation, a global technology company known for its significant contributions to the development of computers and IT.
- Understand the importance and methods of national branding and the Model of Country Concept.
Verified Answer
RR
Rachel Roometua7 days ago
Final Answer :
C
Explanation :
The correct answer is C) Building a Smarter Planet. This initiative was launched by IBM in 2008 to change the perception of the company and position it as a leader in technology solutions for global challenges. The initiative focused on using technology to solve problems related to transportation, energy, healthcare, and other areas. The campaign was successful in improving IBM's image and demonstrating its leadership in innovation and corporate responsibility.
Learning Objectives
- Understand the importance and methods of national branding and the Model of Country Concept.