Asked by Christa Preville on May 17, 2024
Verified
When a brand provides a community member with sign of their first year of membership, what practice are they engaging in?
A) Social networking
B) Impression management
C) Community engagement
D) Brand use
Membership Sign
A symbol or indicator that signifies belonging to a particular group, often used by brands to foster a sense of community.
Community Engagement
The practice of creating and maintaining positive, interactive relationships between a company or organization and the communities it serves or impacts.
- Detail the procedures involved in engaging communities and assimilating members within the framework of communal branding.
Verified Answer
JA
Jairo AldanaMay 17, 2024
Final Answer :
C
Explanation :
This practice is an example of community engagement, where the brand actively acknowledges and rewards members for their participation and loyalty, fostering a sense of belonging and community among its users or customers.
Learning Objectives
- Detail the procedures involved in engaging communities and assimilating members within the framework of communal branding.