Asked by Kameron Teague on Jun 07, 2024
Verified
When a company experiences a crisis,what role do its PR and media relations experts play?
PR Experts
Professionals skilled in managing and improving the public image of individuals, organizations, or companies, through strategic communication.
Media Relations Experts
Professionals skilled in building and maintaining relationships between organizations and the media to manage how information is publicly disseminated.
- Understand the role of PR and media relations experts during a company crisis.
Verified Answer
TS
Theresa ShekeltonJun 14, 2024
Final Answer :
Public relations play a critical role in preparing spokespersons for handling questions from the news media.The media relations element of public relations is a highly-valued skill in crisis management.The public relations personnel provide training and support to the company spokesperson.
Learning Objectives
- Understand the role of PR and media relations experts during a company crisis.
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