When a company offers consumers the ability to make purchases via a smartphone, this is known as

A) M-commerce.
B) smart retailing.
C) portable selling.
D) P-commerce.
E) channel expansion.

M-commerce

Mobile commerce, or the buying and selling of goods and services through wireless handheld devices such as smartphones and tablets.

Smartphone

A mobile phone that incorporates advanced features like internet access, email capability, and the ability to run software applications.

Purchases

Transactions where buyers acquire goods or services from sellers in exchange for money or other compensation.