Asked by Kristen Buehler on May 23, 2024
Verified
When a research team has gathered data for specific research needs, this is known as
A) primary data.
B) data mining.
C) secondary data.
D) data recovery.
E) data modeling.
Primary Data
Data collected firsthand for a specific research purpose, directly from the source, offering fresh and direct insights into the subject of investigation.
Specific Research Needs
Particular requirements or areas of interest that require investigation or study to gain more information or insights.
Data Mining
The use of a variety of statistical analysis tools to uncover previously unknown patterns in the data stored in databases or relationships among variables.
- Differentiate between primary and secondary data and their respective uses in marketing research.
Verified Answer
AG
Audrey GarcesMay 27, 2024
Final Answer :
A
Explanation :
Primary data is data that is collected specifically for a particular research purpose, through methods such as surveys, interviews, observations, or experiments. This is in contrast to secondary data, which already exists and is collected for some other purpose. Data mining, data recovery, and data modeling are all processes that can be applied to both primary and secondary data. However, they do not necessarily refer specifically to data that has been gathered for a particular research project, and therefore are not as appropriate answers as primary data.
Learning Objectives
- Differentiate between primary and secondary data and their respective uses in marketing research.