Asked by Sofía Moreno Bendala on Sep 28, 2024
When a researcher records the behavior of buyers' decisions when they shop,they are engaging in which of the following types of research?
A) Survey research.
B) Observational research.
C) Ethnographic research.
D) Sentiment research.
E) Netnography research.
Observational Research
A method of data collection in which the researcher observes and records behaviors or phenomena in their natural setting without manipulation or intervention.
Buyers' Decisions
The choices consumers make when selecting products or services, influenced by various factors such as price, quality, and branding.
- Acquire knowledge of the different research techniques applied in marketing.
Learning Objectives
- Acquire knowledge of the different research techniques applied in marketing.