Asked by Keshawn Johnson on May 22, 2024
Verified
When a salesperson says, "This glue will form a stronger bond than any other glue on the market," he is stating a product benefit.
Product Benefit
The specific advantage or positive outcome a user can expect from using a product, often a key selling point.
- Determine the unique aspects of product features, benefits, and advantages.
Verified Answer
AG
Alice GathoniMay 23, 2024
Final Answer :
False
Explanation :
The salesperson is stating a product feature, not a benefit. A benefit would explain how the feature improves the customer's situation or solves a problem.
Learning Objectives
- Determine the unique aspects of product features, benefits, and advantages.
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