When analyzing the strengths and weaknesses of a competitor,a marketer should first ________.

A) identify similarities with the competitor's product
B) determine the success factors in a market
C) predict the competitor's next actions
D) review fluctuations in the market

Before analyzing the strengths and weaknesses of a competitor, a marketer should first determine the success factors in a market. This will help to identify the areas where the competitor is performing well and where they may be falling short. It is important to have a clear understanding of the market and the factors that drive success in order to effectively analyze a competitor's strengths and weaknesses. Identifying similarities with the competitor's product, predicting their next actions, and reviewing fluctuations in the market can all be important steps in analyzing a competitor, but they should come after understanding the success factors in the market.