Asked by Cameron Lopez on Jun 03, 2024
Verified
When backed by buying power,wants become ________.
A) demands
B) exchanges
C) social needs
D) self-esteem needs
Buying Power
The capacity of an individual or group to purchase goods or services, often influenced by income and economic conditions.
Wants
Desires or needs that drive consumer behavior, often going beyond basic necessities.
Demands
Consumer desires for specific goods or services supported by the ability and willingness to pay for them.
- Understand the concept of needs, wants, and demands in the context of marketing.
Verified Answer
NG
Nicole GlymphJun 04, 2024
Final Answer :
A
Explanation :
Demands refer to wants that are supported by the ability and willingness to pay for them. When a want is backed by buying power, it becomes a demand. The other options such as exchanges, social needs, and self-esteem needs do not accurately describe this phenomenon.
Learning Objectives
- Understand the concept of needs, wants, and demands in the context of marketing.
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