Asked by Carson Morris on Jul 08, 2024
Verified
When consumers see their friends using an innovation, it often persuades them to try it too. This demonstrates the concept of trialability.
Trialability
The degree to which a product or service can be experimented with on a limited basis before making a purchase decision.
- Identify the significance of products being trialable and visible in influencing their adoption rates in the market.
Verified Answer
AM
Aashan MeiyappanJul 12, 2024
Final Answer :
False
Explanation :
This demonstrates the concept of social proof, not trialability. Social proof is the idea that people are influenced by the actions and approvals of others, while trialability refers to the extent to which an innovation can be experimented with on a limited basis.
Learning Objectives
- Identify the significance of products being trialable and visible in influencing their adoption rates in the market.
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