When Coors implemented its "turn it loose" marketing campaign in Spain,the result was a colloquial term for diarrhea.Which barrier to communication did the marketing team fail to overcome?

A) different communication codes
B) stereotyping and prejudice
C) assuming differences
D) ethnocentrism

Communication Codes

Systems or sets of symbols (such as languages, gestures, or dress codes) used to transmit messages among individuals or groups.

Marketing Campaign

A coordinated series of steps that include promotion of a product, service, or brand to reach a specific audience and achieve a marketing goal.

Diarrhea

A condition characterized by the frequent passage of loose or watery stools, often indicative of gastrointestinal distress or infection.