Asked by Janet Miller on May 20, 2024
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When deciding how to promote her new art gallery, Lila Williams decided that she did not need to throw a large grand opening reception. Instead, she promoted the center to the local artists groups and art schools in the area. Lila Williams was engaged in a concentrated targeting strategy.
Concentrated Targeting Strategy
A marketing strategy of selecting a single, primary target market and focusing all energies on providing a product to fit that market’s needs.
Art Gallery
A space for the exhibition and sale of art works, typically showcasing the talents of various artists, from emerging talents to established professionals.
Grand Opening
An event marking the official opening of a new business or location, often featuring special promotions and activities to attract customers.
- Explain the process and importance of targeting in marketing strategies.
- Evaluate the implementation of diverse targeting strategies.
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Learning Objectives
- Explain the process and importance of targeting in marketing strategies.
- Evaluate the implementation of diverse targeting strategies.
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