Asked by Rebecca Lovato on Jul 15, 2024
Verified
When innovating via design disruption how should you respond to a backlash from loyal users?
A) Say sorry and return to your previous strategy
B) Tell them that they are wrong and should use another brand
C) Continue to invest in a long-term campaign to make over the brand
D) None of these
Design Disruption
Innovative changes in design that significantly alter the market or industry standards.
Backlash
A strong and adverse reaction by a large number of people, often against a social or political development, which can affect public perceptions of a brand.
Loyal Users
This term describes consumers who repeatedly choose and prefer a particular brand or product over competitors, often due to satisfaction, trust, or perceived value.
- Identify successful strategies to respond to backlash when innovating a brand.
Verified Answer
MJ
Mystic JewelJul 19, 2024
Final Answer :
C
Explanation :
Continuing to invest in a long-term campaign to make over the brand is a common strategy for managing backlash during innovation. It allows the company to gradually adjust its user base's perception and acceptance of the new direction while maintaining its innovative edge.
Learning Objectives
- Identify successful strategies to respond to backlash when innovating a brand.