Asked by Tyteana Ratliff on Jun 08, 2024
Verified
When Kennedy arrived in the middle of the night at the Ritz-Carlton, she was exhausted and her suit was wrinkled from her 10-hour plane trip. The night clerk found someone to dry clean Kennedy's suit and have it ready for her morning presentation. She has been a loyal Ritz-Carlton customer ever since. Ritz-Carlton demonstrated the macro strategy of
A) customer excellence.
B) operational excellence.
C) product excellence.
D) promotional excellence.
E) global excellence.
Macro Strategy
High-level approaches and objectives focused on overall goals and financial performance of an organization or economy.
Operational Excellence
Involves a firm’s focus on efficient operations and excellent supply chain management.
- Identify the macro strategies (customer excellence, operational excellence, product excellence) for achieving sustainable competitive advantage.
Verified Answer
HS
HARMANPREET SINGHJun 11, 2024
Final Answer :
A
Explanation :
The Ritz-Carlton demonstrated customer excellence by going above and beyond to meet Kennedy's needs, ensuring her loyalty through exceptional service.
Learning Objectives
- Identify the macro strategies (customer excellence, operational excellence, product excellence) for achieving sustainable competitive advantage.