When marketers focus on the commonalities across cultures, they are using a(n) :

A) transtheoretical perspective.
B) etic perspective.
C) emic perspective.
D) niche strategy.

Etic Perspective

An approach to studying cultures from an outsider's perspective, emphasizing the inherent biases and generalizations that can occur without deep cultural immersion.

Commonalities Across Cultures

The aspects, values, or practices that are shared, understood, or found similarly among different cultural groups.