When marketers say that services are ________, they are referring to the fact that services cannot be touched, tasted, or seen, like a pure product can.

A) intangible
B) inseparable
C) heterogeneous
D) perishable
E) replenishable

Intangible

Refers to something that cannot be physically touched or measured but holds value, such as intellectual property, brand reputation, or goodwill.

Pure Product

A good that is not altered or combined with any other goods, offered in its simplest form in the market.