Asked by Aleyna Akgun on Jun 01, 2024
Verified
When Mary is asked to participate in market research surveys, she has a tendency to try and please the researcher. Mary's behaviour is a form of response bias.
Response Bias
A tendency of respondents to answer questions on a survey untruthfully or misleadingly, often to present themselves in a favorable light or due to misunderstanding.
Market Research
The process of gathering, analyzing, and interpreting information about a market, including information about potential customers and competitors.
Pleasing Behavior
Actions aimed at making others happy or satisfied, often by adapting one's behavior to meet their expectations or desires.
- Comprehend the notion of response bias in market research and its consequences.
Verified Answer
KM
Krishna MoorthyJun 06, 2024
Final Answer :
True
Explanation :
Mary's behavior is an example of acquiescence bias, a type of response bias where participants tend to agree with or try to please the researcher, regardless of their true feelings.
Learning Objectives
- Comprehend the notion of response bias in market research and its consequences.