Asked by Kaleilehua Lopes on Sep 28, 2024
When measuring brand awareness,unaided recall is always lower than aided recall.
Brand Awareness
The degree to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.
Unaided Recall
A measure of how well a brand or product is remembered by consumers without any prompts or cues.
- Understand the approaches for gauging brand consciousness and its relevance.
Learning Objectives
- Understand the approaches for gauging brand consciousness and its relevance.
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