When people are shopping, crowding tends to ____.

A) intensify whatever consumption experience we are having at the time
B) make the shopping experience more negative
C) increase purchasing
D) decrease purchasing

Crowding tends to amplify the emotions or experiences we are already having. If we are enjoying the shopping experience, crowding can make it feel more exciting. Conversely, if we are finding the experience stressful, crowding can make it feel even more overwhelming.