When players love a game,some of these positive feelings rub off on the brands they encounter within it.This spillover is referred to as which of the following?

A) The transference effect.
B) Augmented reality.
C) Counterarguing.
D) Immersive fiction.
E) Internalization.

Transference Effect

In psychology, the projection of one's feelings or emotions from one person or object to another, often seen in relationships and advertising.

Positive Feelings

Refers to the emotions or sensations that lead to states of pleasure, happiness, or contentment.

Augmented Reality

A technology-enhanced view of the real world, where digital information is superimposed over the user's environment in real-time.