Asked by Sierra Ballard on Jul 14, 2024
Verified
When ________ power is evident, the channel member exerting the power offers some type of compensation to gain power.
A) referent
B) coercive
C) reward
D) legitimate
E) expertise
Reward Power
The capability to influence others' behavior by offering them positive incentives or benefits.
Channel Member
An entity that plays a role in the distribution process of products, from manufacturers to end consumers, including wholesalers, retailers, and distributors.
Compensation
Payment or benefits that an employee receives in return for their work, which can include salary, wages, benefits, and bonuses.
- Recognize the various forms of power present in channel relationships and understand their influence.
Verified Answer
JS
Julia SuarezJul 18, 2024
Final Answer :
C
Explanation :
When reward power is evident, the channel member with more power offers some kind of compensation to gain power. This compensation, in turn, reinforces the desired behavior of the less powerful channel member, and the more powerful member continues to hold onto and possibly increase their power.
Learning Objectives
- Recognize the various forms of power present in channel relationships and understand their influence.