Asked by Nabil Abdulkadir on May 20, 2024
Verified
When Starbucks first opened, many critics suggested, "No one will pay $4 for a cup of coffee." Starbucks's critics suggested consumers would not be ________ to the company's offerings.
A) responsive
B) perceptive
C) identifiable
D) reachable
E) quantifiable
Starbucks
An international coffeehouse chain known for its signature roasts, light bites, and free WiFi.
Responsive
The ability of a system, design, or approach to adapt or react effectively to changes or user inputs.
Offerings
Products, services, or combinations thereof that a company provides to consumers in order to meet their needs and wants.
- Recognize the value of customer reactions to marketing strategies.
Verified Answer
OM
Owin Munyanga NtumbaMay 21, 2024
Final Answer :
A
Explanation :
The sentence suggests that critics did not believe consumers would be receptive or willing to pay for Starbucks' high-priced coffee. The word "responsive" best aligns with this idea. The other answer choices do not fit the context of the sentence.
Learning Objectives
- Recognize the value of customer reactions to marketing strategies.
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