Asked by Ericka Harris on Jul 12, 2024
Verified
When the new iPhone came out, Mallory spent the night in front of the store so she could get one before any of her friends. According to the diffusion of innovation, Mallory is an innovator.
Innovator
An individual or organization that introduces new ideas, products, or methods, often leading to changes in a market or industry.
- Identify the roles of innovators, early adopters, early majority, late majority, and laggards in the adoption of new products.
Verified Answer
SA
Sakshi AgarwalJul 14, 2024
Final Answer :
True
Explanation :
Innovators are the first 2.5% of the population who adopt a new product or idea. Mallory fits this criteria by being one of the first to get the new iPhone.
Learning Objectives
- Identify the roles of innovators, early adopters, early majority, late majority, and laggards in the adoption of new products.