When using the objective-and-task method of IMC budgeting, which process must be repeated for each product or service?

A) choose media, target audience, create message
B) set objectives, choose media, determine costs
C) identify team members, create objectives, develop media
D) establish plan, set objectives, choose media
E) create objectives, set budget, plan media

Objective-and-task Method

The objective-and-task method is a budgeting technique where a company defines specific marketing objectives and then estimates the costs of tasks needed to achieve these objectives, thereby determining the marketing budget.

IMC Budgeting

IMC stands for Integrated Marketing Communications; it refers to the process of allocating funds towards a cohesive marketing strategy that integrates various communication tools and channels.

Set Objectives

The process of defining specific, measurable goals that a person or organization aims to achieve within a timeframe.