Asked by Sharee Posey on Jun 05, 2024
Verified
When Victoria's Secret offers different product lines, such as its Pink line, it is trying to capture the market by
A) using segmentation, targeting, and positioning.
B) offering everything to everyone.
C) trying lots of options to find out which one works.
D) doing continual test marketing.
E) focusing exclusively on its Pink brand.
Segmentation
The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors, which might require separate products or marketing strategies.
Targeting
The process used by businesses to focus their marketing efforts on a specific audience or market segment.
Positioning
A marketing strategy that aims to establish a brand or product in the mind of consumers, distinguishing it from competitors.
- Ascertain and apply techniques for targeting in market segmentation.
- Comprehend the strategies for effectively positioning a product or service in the marketplace.
Verified Answer
Learning Objectives
- Ascertain and apply techniques for targeting in market segmentation.
- Comprehend the strategies for effectively positioning a product or service in the marketplace.
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