Asked by Michelle Kotey on May 12, 2024
Verified
When writing promotional messages for social media,the AIDA model does not require modification.
AIDA Model
A marketing framework that describes the stages of customer engagement: Attention, Interest, Desire, and Action.
Promotional Messages
Communications designed to inform, persuade, and encourage a target audience to take an action.
- Understand the components and application of the AIDA model in constructing effective marketing and sales messages.
Verified Answer
CC
Cathalina CorderoMay 16, 2024
Final Answer :
False
Explanation :
In the social media landscape, consumers are more apt to look for product information from other consumers, not the companies marketing those products. Consequently, your emphasis should shift to encouraging and participating in online conversations.
Learning Objectives
- Understand the components and application of the AIDA model in constructing effective marketing and sales messages.
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