Asked by Shauntae Davis on Jun 13, 2024
Verified
Which advertising slogan provides information to potential buyers?
A) "Coffee Palace-Stop and smell the coffee!"
B) "Karaoke Maker wants you to just sing it!"
C) "Bee's Beachside Restaurant is the only restaurant on the beach for 50 miles."
D) "The Happy Hotel wants you to be happy!"
Advertising Slogan
A short and striking or memorable phrase used in advertising campaigns.
Potential Buyers
Individuals or entities that have shown interest or are in a position to purchase goods or services.
- Recognize the role of advertising in monopolistic competition and its effects on consumer perceptions and market outcomes.
- Assess the role of information and misinformation in advertising and its impact on market efficiency and consumer choices.
Verified Answer
ES
Eliza SommersJun 18, 2024
Final Answer :
C
Explanation :
The advertising slogan for Bee's Beachside Restaurant provides specific information that is relevant to potential buyers, such as its location and the fact that it is the only restaurant in the area. This would help to attract customers who are specifically looking for a beachside dining experience. The other slogans are more general and do not provide any specific information about the products or services being offered.
Learning Objectives
- Recognize the role of advertising in monopolistic competition and its effects on consumer perceptions and market outcomes.
- Assess the role of information and misinformation in advertising and its impact on market efficiency and consumer choices.
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