Which approach offers the greatest potential for social media marketers,because it can include lagged measurements that control for the time order of events taking place online?

A) The return on investment model.
B) The return of impressions model.
C) The return on social media impact model.
D) The return on target influence model.
E) The return on earned media model.

Lagged Measurements

Metrics or data collected after a significant delay, used to assess outcomes or effects over time.

Social Media Marketers

Professionals who use social media platforms to promote a product, service, or brand to a wider audience.

Return on Investment Model

A performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of several different investments.