Which attitude is necessary in today's competitive global marketplace, according to the author?

A) Ethnocentric
B) Multinational
C) Polycentric
D) Low-context
E) Geocentric

The author argues that a geocentric attitude is necessary in today's competitive global marketplace. This means that companies must adopt a global perspective and view themselves as part of a larger, interconnected world economy. This approach allows companies to leverage talent, resources, and ideas across borders to achieve success. It also requires a willingness to adapt to local market conditions and cultural differences, while retaining a focus on global objectives.