Asked by Aviraj Huria on Apr 26, 2024
Verified
Which characteristic is most likely to enhance the credibility of the source of a persuasive message
A) friendliness
B) trustworthiness
C) height
D) physical attractiveness
Trustworthiness
The quality or attribute of being reliable, dependable, and deserving of trust.
Credibility
The quality of being trusted and believed in, often considered in the context of individuals, organizations, or information.
- Discover the variables that contribute to the efficiency of persuasive techniques.
Verified Answer
AO
Abdulla ObaidApr 28, 2024
Final Answer :
B
Explanation :
Trustworthiness is the most important characteristic that enhances the credibility of the source of a persuasive message. It is essential for the source to be perceived as honest, reliable, and having expertise in the subject matter to gain the trust of the audience. Friendliness, height and physical attractiveness may influence likability and attractiveness, but they do not necessarily indicate credibility.
Learning Objectives
- Discover the variables that contribute to the efficiency of persuasive techniques.
Related questions
Based on What the Research Indicates About Effective Persuasion, Which ...
When Presenting a Two-Sided Argument,it Is More Effective to Present ...
The Central Route to Persuasion __________ ...
Which Type of Argument Is Perceived as Most Credible ...
Which of the Following Is the Best Example of Central ...