Asked by Kendra Quarles on Jul 20, 2024

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Which complex budgeting method requires a breakdown of all specific marketing expenses?

A) extrapolation
B) target costing
C) percentage of sales
D) bottom-up budgeting

Bottom-Up Budgeting

A budgeting approach where individual departments or units estimate their own expenses and revenues, which are then compiled to create an overall organizational budget.

Complex Budgeting

Complex budgeting involves the creation of an intricate financial plan that forecasts income, expenses, and capital for managing an organization's monetary resources over a specific period.

  • Learn about the aims and strategies of projecting market developments and managing budgets in the field of marketing.
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Cedriana Cee steckaJul 24, 2024
Final Answer :
D
Explanation :
The bottom-up budgeting method requires a breakdown of all specific marketing expenses, as this method involves starting with individual expense categories and determining their costs before aggregating them into an overall budget. Extrapolation involves using historical data to estimate future expenses, target costing involves setting a target cost based on desired profit margins and then determining marketing expenses, and percentage of sales involves allocating a fixed percentage of sales revenue to marketing expenses.