Asked by Alondra Muñoz on Mar 10, 2024
Verified
Which element of the marketing mix is critical in overcoming the low availability barrier to sustainable consumer behavior?
A) product
B) perception
C) price
D) promotion
E) place
Low Availability Barrier
A situation or condition in which access to a product or service is not restricted by limited quantities, allowing for easier consumer acquisition.
Sustainable Consumer Behavior
The purchasing habits and usage practices of consumers aimed at minimizing negative environmental impact and promoting sustainability.
Marketing Mix
A combination of factors that can be controlled by a company to influence consumers to purchase its products, typically identified as product, price, place, and promotion.
- Familiarize yourself with sustainable marketing techniques and their crucial impact on reducing ecological footprint.
Verified Answer
Learning Objectives
- Familiarize yourself with sustainable marketing techniques and their crucial impact on reducing ecological footprint.
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