Asked by Nicola Saunders on Feb 18, 2024
Verified
Which element of the ROPES process promotes relationship maintenance?
A) stewardship
B) programming
C) evaluation
D) research
Stewardship
Tactics to maintain relationships with publics after a communication campaign has been executed.
- Identifying the elements of the ROPES process
- Recognizing the importance of relationship maintenance in the ROPES process
- Understanding the ROPES process
Verified Answer
SG
Stephanie Grasso-MarshFeb 18, 2024
Final Answer :
A
Explanation :
Stewardship involves building and maintaining a relationship with the audience by listening to their concerns and needs and engaging with them in an ongoing dialogue. This element of the ROPES process is specifically focused on relationship maintenance. Programming, evaluation, and research are important components of the PR process but do not specifically promote relationship maintenance.
Learning Objectives
- Identifying the elements of the ROPES process
- Recognizing the importance of relationship maintenance in the ROPES process
- Understanding the ROPES process
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