Asked by Angela Trevino on Jul 04, 2024
Verified
Which group of consumers tries to avoid change and rely on a product until they can't find it in the market and are forced to go without or change to something else?
A) laggards
B) early majority
C) late majority
D) early adopters
E) innovators
Laggards
Consumers who like to avoid change and rely on traditional products until they are no longer available.
- Highlight and illustrate the divisions of adopters within the diffusion of innovation framework.
Verified Answer
ML
Manish LimbuJul 09, 2024
Final Answer :
A
Explanation :
Laggards are typically the last to adopt an innovation. They usually resist change and may only adopt a new product or technology when it becomes clear that the old one is no longer available or viable.
Learning Objectives
- Highlight and illustrate the divisions of adopters within the diffusion of innovation framework.
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