Asked by Haroon Naseer on Jul 07, 2024
Verified
Which is critical marketing collateral for "You, Inc."?
A) a résumé and a well-written cover letter
B) good grades
C) extracurricular activities
D) community service experiences
Screening Résumé
The process of reviewing resumes to select potential candidates that meet specific job criteria.
- Understand the importance of personal branding and effective self-marketing.
Verified Answer
KB
Katie BryanJul 11, 2024
Final Answer :
A
Explanation :
A résumé and a well-written cover letter are essential marketing tools for "You, Inc." because they directly showcase your skills, experiences, and qualifications to potential employers or clients, acting as personal marketing collateral.
Learning Objectives
- Understand the importance of personal branding and effective self-marketing.