Which of the five steps to consumer decision making includes shoppers comparing prices,checking for deals,and considering the opinions of others?

A) Problem recognition.
B) Information search.
C) Alternative evaluation.
D) Purchase.
E) Post-purchase evaluation.

Consumer Decision Making

The process by which individuals search for, select, purchase, use, and dispose of goods and services, influenced by psychological and social factors.

Checking for Deals

The act of searching or inquiring about discounts, offers, or promotional sales to save money on purchases.

Alternative Evaluation

The phase in the consumer decision-making process where options are assessed and compared before a purchase decision.