Asked by Giavanna Battaglia on Jul 04, 2024
Verified
Which of the following activities is used to maintain clients rather than simply acquire customers?
A) Mass marketing
B) Increase in market share
C) Value-based pricing strategy
D) Short-term strategic focus
E) Segmentation based on homogeneous needs
Value-Based Pricing Strategy
A pricing strategy where the price is set based on the perceived value of a product or service to the customer rather than on the cost of the product or competitive prices.
Market Share
The portion of a market controlled by a particular company or product.
Clients Acquisition
The process of gaining new clients or customers for a business through various strategies and efforts.
- Grasp the change in emphasis from market share to customer-oriented metrics including customer share and lifetime value.
Verified Answer
Learning Objectives
- Grasp the change in emphasis from market share to customer-oriented metrics including customer share and lifetime value.
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