Asked by Sarah Allen on Sep 28, 2024
Which of the following are geolocation techniques used by social media marketers?
A) Geofencing,geotargeting,beaconing.
B) Geofencing,geotargeting,tracking.
C) Geomapping,geotargeting,beaconing.
D) Geomapping,geotargeting,tracking.
E) None of the above.
Geolocation Techniques
Methods used to determine the geographical location of a person or object, typically through GPS, IP address tracking, or other sensors.
Beaconing
The practice of using Bluetooth Low Energy (BLE) devices to send targeted messages and information to nearby smartphones.
Geofencing
A location-based technology that uses GPS or RFID to create a virtual boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area.
- Discern among a range of social media marketing tactics and their impacts.
Learning Objectives
- Discern among a range of social media marketing tactics and their impacts.
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