Asked by Madison Locklear on Sep 28, 2024
Which of the following are not commonly used social media metrics?
A) Brand liking.
B) Media mentions.
C) Engagement.
D) Practical.
E) Quality.
Social Media Metrics
Are measurements used to gauge the performance and effectiveness of social media campaigns.
Brand Liking
A consumer's positive attitude or affection towards a brand, influenced by personal experiences, advertising, and perceptions of quality, leading to brand loyalty and advocacy.
Media Mentions
Refers to the number of times a brand, product, or service is mentioned or featured in various media outlets.
- Identify different types of social media metrics and their significance in evaluating social media marketing success.
Learning Objectives
- Identify different types of social media metrics and their significance in evaluating social media marketing success.
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