Asked by shanti manokaran on Jul 11, 2024
Verified
Which of the following best completes the sentence,'From a customer perspective,______ means customers' behavioral manifestation toward a brand or firm,beyond purchase,resulting from motivational drivers.'?
A) Participation.
B) Engagement.
C) Interaction.
D) Motivation.
E) None of these.
Motivational Drivers
Fundamental internal forces or reasons that stimulate and direct human behavior towards achieving personal or professional goals.
Behavioral Manifestation
The outward expression or display of individual behavior patterns, often analyzed in psychological studies.
Engagement
The level of interaction and participation between a brand and its audience, often measured through actions such as likes, shares, comments, and time spent.
- Describe the significance of engagement from a customer's perspective and its impact on brand.
Verified Answer
Learning Objectives
- Describe the significance of engagement from a customer's perspective and its impact on brand.
Related questions
Sentiment Analysis Is a Tool to Understand What About the ...
Assuming the Brand's Persona Is Likeable and Credible,it Can Facilitate ...
Which of the Following Terms Is Defined as 'Imbuing Trademarked ...
Which of the Following Completes the Sentence,'A ______ Is a ...
________ ________ Captures a Firm's Brand Across Most Social Media ...