Which of the following best defines a channel plan?

A) It identifies the vehicles the brand will use to reach and communicate with the target audience and summarizes the tactics that are recommended for each vehicle.
B) It is the character description that highlights key information about the target audience.
C) It is the action taken to execute the social media strategy.
D) It brings the social media marketing strategy to life.
E) All of these.

Channel Plan

A strategy that outlines the selection of the most effective communication channels to reach a specific target audience with a marketing message.

Social Media Strategy

A plan of action designed to achieve particular goals through the use of social media platforms.

Target Audience

A specific group of consumers identified as the intended recipients of an advertising campaign, product, or service, based on various demographic and psychographic factors.