Asked by Bryan Fabrig on Sep 28, 2024

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Which of the following best describes a growth strategy of market development?

A) selling existing products to existing markets
B) selling existing products to new markets
C) selling new products to existing markets
D) selling new products to new markets

Growth Strategy

A growth strategy refers to a plan or approach adopted by a business to expand its market presence, increase revenue, or achieve other significant growth objectives.

Market Development

A strategic business growth technique that involves selling existing products in new markets or new geographical areas.

Existing Products

Goods or services that are currently available to consumers from a business.

  • Recognize and distinguish among different expansion tactics, including product innovation, market penetration, market expansion, and diversification.
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Sheena Nelson1 day ago
Final Answer :
B
Explanation :
Market development involves selling existing products to new markets. This strategy seeks to expand the customer base by identifying new geographic regions, demographic groups or market segments to sell the existing products. The aim is to increase revenue and profits by introducing existing products to new markets.