Asked by Patricia Czupryna on Jun 20, 2024
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Which of the following best describes the return on impressions model?
A) Demonstrates how many 'opportunities to see' for the target audience were generated by the social media tactics.
B) Tracks coverage across media and in different markets against sales over time.
C) Relies upon survey data to assess the effectiveness of social media marketing.
D) Measures effective resource utilization.
E) Captures how effective a company is at using capital to generate profits.
Return on Impressions Model
A method used to evaluate the effectiveness of advertising by calculating the returns generated from every impression made on the target audience.
Opportunities to See
A metric used in advertising to estimate the number of chances an audience has to view an advertisement.
Social Media Tactics
Specific methods and techniques used in social media marketing to achieve desired communication and business objectives.
- Identify the critical role of return on investment (ROI) and the procedures for its computation in social media marketing strategies.
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Learning Objectives
- Identify the critical role of return on investment (ROI) and the procedures for its computation in social media marketing strategies.
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