Asked by Krystal Phengsomphone on Jun 17, 2024
Verified
Which of the following best illustrates an advertisement based on emotional appeal?
A) An advertisement primarily stressing how a product can increase a person's sex appeal
B) An advertisement emphasizing a product's lifetime guarantee
C) An advertisement primarily stressing the limited-time low selling price of a product
D) An advertisement comparing a product's enhanced features to those of the competitor's product
E) An advertisement listing three practical uses of the product
Emotional Appeal
A persuasive technique targeting the emotions of the audience to create a connection or elicit a desired response.
Sex Appeal
The use of sexual attractiveness or sexuality to influence or appeal to an audience, often used in advertising or media.
- Ascertain the function of emotional and rational arguments in the context of sales messages.
Verified Answer
DF
Deann FaulkJun 20, 2024
Final Answer :
A
Explanation :
An advertisement based on emotional appeal plays on the emotions of the audience to sell a product. This is in contrast to advertisements that focus on logical or practical features of the product. The advertisement stressing how a product can increase a person's sex appeal is an example of emotional appeal, as it uses emotions related to attractiveness and desirability to sell the product.
Learning Objectives
- Ascertain the function of emotional and rational arguments in the context of sales messages.
Related questions
_____ Predominate in Messages for Goods and Services That Do ...
A(n)________________ Appeal Focuses on Status, Ego, and Sensual Feelings
Explain the Main Types of Appeals of Sales Messages ...
The Author\self-Publisher of a New Book, the Gullah Bible (A ...
An Advertisement for Canadian Club Whiskey Playfully Compares Trying One's ...