Which of the following can be used to assess the reputation of an organization and the emotional quality of the online conversations about it?

A) Target marketing
B) Outrage "hot spots"
C) Brand communities
D) Communities of practice
E) Sentiment analysis

Sentiment Analysis

The process of computationally identifying and categorizing opinions expressed in a piece of text, especially to determine the writer's attitude.

Reputation of Organization

The collective opinion or perception of an organization's character, values, and effectiveness, as seen by its stakeholders.

Emotional Quality

The aspect of a message or piece of content that evokes feelings or emotional responses in the audience.